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Mazda Soul Red Crystal Paint Process

Mazda Soul Red Crystal Paint Process

At Steet Ponte Mazda, we are proud to sell this manufacturer’s products every day. From form to function, Mazda takes meticulous care to ensure that everything about their vehicles is beautiful, harmonious, and pleasurable for the driver. This is reflected in the Kodo philosophy—the Soul of Motion that they employ in their vehicle's style. They put an immense amount of thought into even the colors of their models. The process by which they achieve their Soul Red Crystal paint color truly embodies the attitude with which Mazda approaches creating automobiles.

The Significance of the Color Red

On a superficial level, red is a color that many people enjoy. It conveys boldness, and stands out in such a way that appeals to a large number of drivers. However, this shade means far more to the team at Mazda. Red is a color that has historical significance in Japanese culture. It represents passion and power, as well as a sense of nationality. The red sun is featured on the Japanese flag itself! When Mazda decided to create a new Soul Red Crystal, they knew that they wanted to make the most beautiful shade of this color ever seen before.

The Makeup of Soul Red Crystal

Although Mazda can’t reveal all of their secrets, they have given some insight into how their Soul Red Crystal shade is applied to their vehicles. They first apply a layer to the body that is both reflective and absorbent. It is made up of light-absorbing flakes as well as high-brightness aluminum flakes, both of which help add to the unique depth found in their color. This combination is why it almost seems to be a different shade when the light hits it at different angles. Next, a translucent layer is applied with high-chroma pigments, which are in high demand throughout the world for their purity of color—they haven’t had white, black, or gray added to dilute them. On top of all this is a clear top coat to protect the paint and ensure that it stays just as gorgeous for years to come. To truly understand the depth of Mazda’s creation, be sure to schedule a test drive at Steet Ponte Mazda!

Painting Soul Red Crystal

When Mazda’s unique color was first being developed, it wasn’t hastily applied by a machine. In fact, Mazda’s masterful painter, Kazumitsu Tamai, applied the color to concept models by hand to achieve the exact shade he wanted. He noted that even once a tone is developed, the application is incredibly important: “A single color is created by layering multiple colors. Each color has to be correctly painted to achieve the color you want.” Tamai continues, “Soul Red is a deep red color. Reproduction requires spraying a larger amount of a particular color. The number of sprays is probably unheard of in the auto industry. The finish depends on the quality of the spray application.”1 Mazda managed to reproduce their color time after time using a technique they named Takuminuri, “artisan coloring,” in which they taught factory machines to effectively reproduce the methods Tamai employed to achieve the shade he wanted.

Realizing how much work Mazda puts into their Mazda Soul Red Crystal paint process makes it far clearer how genuinely invested they are in their craft. Experience everything they have to offer by coming to Steet Ponte Mazda soon. Or, read what our previous customers have thought of their vehicles!


Dealership Information

Onlookers Will Stare at Your Mazda's Beautiful Color!

Find the Perfect Mazda for You at Steet Ponte Mazda!

Contact Information


Sales Hours

888-490-5362
Monday 9:00 am - 8:00 pm
Tuesday 9:00 am - 8:00 pm
Wednesday 9:00 am - 8:00 pm
Thursday 9:00 am - 8:00 pm
Friday 9:00 am - 6:00 pm
Saturday 9:00 am - 5:00 pm
Sunday Closed

Testimonials

David M.
David M.
GOOGLE
9-16-2019
Full Star Full Star Full Star Full Star Full Star

Joel Meislin is the best!

Peggy Murdock
Peggy Murdock
GOOGLE
9-2-2019
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Ron Edwards
Ron Edwards
GOOGLE
8-26-2019
Full Star Full Star Full Star Full Star Empty Star
Becky Koslosky
Becky Koslosky
GOOGLE
7-11-2019
Full Star Full Star Full Star Full Star Full Star

Great service. Friendly staff. Been with Steet Ponte over 20 years.

Linda Fisk
Linda Fisk
GOOGLE
6-20-2019
Full Star Full Star Full Star Empty Star Empty Star
Tom Brown
Tom Brown
GOOGLE
5-30-2019
Full Star Full Star Full Star Full Star Full Star
Teresa Troia
Teresa Troia
GOOGLE
5-2-2019
Full Star Full Star Full Star Full Star Full Star

They are the best!

gary schuh
gary schuh
GOOGLE
4-16-2019
Full Star Full Star Full Star Full Star Full Star

Nice staff. Very busy today but not a long wait. I rate their service department very good.

Gerry Elliott
Gerry Elliott
GOOGLE
3-28-2019
Full Star Full Star Full Star Full Star Full Star
Robert Rogers
Robert Rogers
GOOGLE
10-26-2018
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John Creaser
John Creaser
GOOGLE
10-26-2018
Full Star Full Star Full Star Full Star Full Star
Arnold Elliott
Arnold Elliott
GOOGLE
9-26-2018
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Great service!

Ken Gotte
Ken Gotte
GOOGLE
9-26-2018
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Best service department in New York....

Travis Piersma
Travis Piersma
GOOGLE
7-26-2018
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Sharon Barattini
Sharon Barattini
GOOGLE
7-26-2018
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Awesome sales and service!

Joyce Archie
Joyce Archie
GOOGLE
7-26-2018
Full Star Full Star Full Star Full Star Full Star

Amazing service

Bryon Burns
Bryon Burns
GOOGLE
7-26-2018
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Excellent service. This is by far my favorite dealership, they go above and beyond to make sure you're satisfied.

Chantel C
Chantel C
GOOGLE
6-26-2018
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Trent was great. Made the whole car buying experience quick and easy.

Kim commisso
Kim commisso
GOOGLE
6-26-2018
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Some Very Nice People that work there..Treat ya like your a good family member

Krista Stupka
Krista Stupka
GOOGLE
6-26-2018
Full Star Full Star Full Star Full Star Full Star

Easiest and most relaxed car buying ever! Total confidence in Joel and Ryan-won't go anywhere else!

Gail Weaver
Gail Weaver
GOOGLE
6-26-2018
Full Star Full Star Full Star Full Star Full Star
Jimmy Wu
Jimmy Wu
GOOGLE
5-26-2018
Full Star Full Star Full Star Full Star Full Star
Gordon Clarkson
Gordon Clarkson
GOOGLE
3-26-2018
Full Star Full Star Full Star Full Star Full Star

Throughout the buying process we were treated with respect, friendly professionalism and trustworthy hospitality

Alexa Eldracher
Alexa Eldracher
GOOGLE
3-26-2018
Full Star Full Star Full Star Full Star Full Star
samantha jassak
samantha jassak
GOOGLE
2-26-2018
Full Star Full Star Full Star Full Star Full Star
Kyle Bangs
Kyle Bangs
FACEBOOK
2-8-2018
Full Star Full Star Full Star Full Star Full Star

I brought my car in for a recall that should have taken a couple hours but the technician had trouble taking my dash apart (not his fault my car is old). The service advisor was quick to let me know that they had encountered an issue and offered to give me a free service loaner because they would need my car overnight. They even kept my 4 year old occupied while I moved his car seat from my vehicle to the other. When i returned to pick up my vehicle I was surprised by how clean it was. they didn't just hose it off, they also vacuumed, wiped down every surface, and threw out all of the garbage inside of it. I was beyond impressed.

Julia Grant
Julia Grant
GOOGLE
1-26-2018
Full Star Full Star Full Star Full Star Full Star
Ken V
Ken V
GOOGLE
1-26-2018
Full Star Full Star Full Star Full Star Full Star
Kate Morgan
Kate Morgan
GOOGLE
1-26-2018
Full Star Full Star Full Star Full Star Full Star

Shane was super helpful. Very quick process. My second car with Steet and will probably go back for my third.

Theresa Zehe McCabe
Theresa Zehe McCabe
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star

This dealership is great! Dave who is the service manager for Mazda (hopefully I got his name right) is always super helpful even though is really busy! Thank you!

David Holmes
David Holmes
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star
Charleen Pernat
Charleen Pernat
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star
Beth Aretsky
Beth Aretsky
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star
Christy McFadden
Christy McFadden
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star

It's always pleasant to do business with Steet Mazda! I'm a repeat customer for this very reason. Thanks for always providing exceptional service Joel and the Mazda Team!!

Cherine Snyder
Cherine Snyder
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star
Mary Ann Hawkins
Mary Ann Hawkins
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star

A big thank you for a smooth deal to Joel and Trevor. My experience was professional, knowledgeable and friendly. I tested and car on Saturday and picked up my new car on Wednesday. Doesn't get better than that. Thank you!!!

Amy Bowerman
Amy Bowerman
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star

The staff at Steet Ponte Mazda are knowledgeable, helpful, kind, patient and a pleasure to deal with. They made an unexpected purchase at a stressful time of year a pleasurable experience. I would highly recommend this dealership. Thank you.

Marisa Castro
Marisa Castro
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Full Star
Paul Evans
Paul Evans
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Empty Star

My RX-8 was in for a recall item. It was finished when promise, with all work done as promise. While rotating my tires, one of the theft proof lug nut's shattered. Steet's technician, David, was able to get me a new replacement set of lugs for free, called me when they were in, and installed them at no charge . . . . now that's treating the customer right.

Lynda Kiefer
Lynda Kiefer
GOOGLE
11-26-2017
Full Star Full Star Full Star Full Star Empty Star
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1 https://insidemazda.mazdausa.com/the-mazda-way/design/finishing-touches-brilliant-colors/